Time-To-Lawyer Test
The purpose of this test
A live 3-minute exposure test that shows when - or if - a catastrophic case reaches an attorney.
Why you should run it
Catastrophic families submit multiple forms.
They answer the first attorney who reaches them.
If your lawyer learns last, the case is already gone.
This test exposes that — fast.
The 3-Minute Secret Shopper
1. Submit
Pretend you’re a catastrophic MVA lead.
Time-stamp it.
2. Wait
Don't answer. Experience reality.
Multiple firms are all reaching out at the same time via email, text, or calls.
Time to contact is under 2 minutes.
Real families are overwhelmed, on another call, or already talking to another firm.
3. Record
Does a lawyer call you?
Or no one?
If no lawyer calls
The structure is the problem.
Catastrophic families want to speak with a lawyer now.
Lawyers want to speak with those catastrophic families now.
The intake structure prevents that conversation from happening.
If a lawyer calls
Your structure creates attorney awareness fast enough to compete.